2021 is the year of the Ox according to the Chinese Zodiac. The Ox is a symbol of honesty, positivity, determination and strength. We’d like to add to these descriptors and make it a year of positivity, determination, strength AND a year of curiosity.
After staying put this past year with so much time to ponder, we're excited to pack our bags and head off into the wild blue yonder! With tempting and highly flexible booking terms, many of us are locking in some truly amazing adventures in 2021.
'DO THIS/NOT THAT' for VIRTUAL EVENTS
DON’T Forget to plan for marketing opportunities throughout your entire event life cycle.
DO Create a thorough marketing plan using multiple communication outlets (i.e. email, social media, platform) for pre, during and post event that speaks to all stakeholders and audiences.
DON’T Use housekeeping notes as your only in platform messaging.
DO Create a detailed communication plan for real-time announcements and messaging.
DON’T Assume there will be no blips or hiccups during a virtual meeting.
DO Create a contingency plan and prepare messaging for when the unexpected happens.
DON’T Forget to brand, market and push out your event on social media.
DO Generate a buzz and that fear of missing out (FOMO).